Rick Toma
Sales Management
Rick brings over 30 years of sales, sales leadership, operations and financial services
experience spanning five Fortune 500 firms in manufacturing, IT services, financial
services and consulting industry sectors. Monsanto, EDS, CSC, Perot Systems and owning
his own consulting business being chief among his work experience. Rick's primary areas
of expertise are in sales, sales leadership, sales management, sales operations, sales
strategy, organizational change management and business development.
Rick's approach to achieving sales success is to work with clients to build an adaptive and
flexible organizational infrastructure that provides the necessary structure, process, tools
and discipline to create and sustain optimum sales performance. Building news sales
organizations, re-focusing existing sales organizations and M&A related turnarounds are all
areas where Rick has experience and quantifiable results.
Rick is a strong critical thinker and problem solver. He has proven and documented
expertise in complex solution selling, sales organization design, channel partner
optimization, pipeline qualification, customer intimacy strategies, and governance /
performance measurement systems. In addition, Rick has developed and executed training
curriculum in the areas of understanding basic financial concepts for sales professionals,
value proposition development and sales process reengineering.