Jim Arnold
Founder and President
Founder and President of MetricsBoard. He is a forward-thinking strategist and marketing
executive who is passionate about developing innovative ideas, driving new go-to-market
strategies and leveraging the latest Web 2.0 technologies to drive increased levels of
business value. With more than 25 years of experience, he has held leadership positions
with Fortune 100 companies, start-ups and national advertising agencies.
In 2006 he joined CompuCom as Vice President of Marketing where he embarked on an
aggressive program to rebuild their marketing function, introduce Web 2.0 best practices,
and develop an end-to-end pipeline measurement system integrating capabilities of Eloqua
and Salesforce.com. His efforts doubled brand recognition and increased marketing-driven
sales leads by more than 300%. Prior to CompuCom, Jim was the Director of ITO Product
Marketing for EDS where he led go-to-market strategy development and marketing for
hosting, storage and desktop management services.
In addition, Jim has held vice president level marketing positions with IBM, Sabre/Travelocity
and American Airlines with responsibilities for brand management, advertising, Web, PR,
research, business development and other strategic functions. Early in his career, he
spent many years with Compaq Computer Corporation where he was responsible for several
notable product launches and channel development programs. Jim has been featured as a
speaker and author of several articles for the American Marketing Association (AMA) and
Business Marketing Association (BMA). In 2008, he was the winner of the ITSMA Gold
Excellence "Sharpening Brand & Competitive Differentiation" marketing award.
