For the first ten years or so, the Web was largely an informational channel (Web 1.0). However, in the past five years (the emergence of Web 2.0), the Internet has become increasingly interactive and social in nature. New forms of community-based channels, driven by a change in customer behavior, are starting to rapidly evolve the [...]
Read more of this article.Email Marketing Metrics: Fundamental to Improving Your Success
February 27th, 2011 by Jim ArnoldTo execute an effective email marketing campaign, you need to monitor and understand key email metrics such as Open Rate, Click-Through Rate (CTR), Bounce Back Rate, Closure Rate, etc. Knowing the principle metrics used to evaluate a successful campaign will allow you to improve your ROI and achieve better results. One of the great benefits [...]
Read more of this article.Can We Afford Not to Be Accountable?
October 26th, 2010 by Jim ArnoldArticle written by Ashley Forbes Kellogg. Appeared in Dallas Business Journal, September 27, 2010
We are only accountable for what we accept and understand in our own mind. That’s why we spend an inordinate amount of time intentionally unconscious to avoid being held accountable. It simply benefits us to a greater degree to ignore a train [...]
Sales Leaders: Is Your Sales Organization Visible, Accountable and Predictable?
August 6th, 2010 by Rick TomaThink about this a minute or two. You are a sales leader. The size of your organization does not matter. The product or the service you are selling, does not matter. Your competition does not really matter. Price or margins do not matter. This question focuses on sales behaviors, culture and communication.
There is an old [...]
Is Database Marketing the Holly Grail of Increasing Online/Offline ROI?
August 4th, 2010 by Jim ArnoldI have held a number of high-profile corporate marketing positions with IBM, HP/EDS and American Airlines and over the years I have consistently seen a gap that has yet to be filled. When looking for marketing support you could easily find a good traditional advertising agency or you could quickly find a good digital or [...]
Read more of this article.Can Bad Customer Feedback Increase Your Online Sales?
July 23rd, 2010 by Jim ArnoldIt probably seems a little counter-intuitive, but bad feedback when handled correctly can actually provide a benefit. All companies, even the great ones, can run into problems with unhappy customers. Just ask Steve Jobs about the recently released Apple iPhone 4G. While bad feedback is something you’d like to avoid, the fact is it happens. [...]
Read more of this article.Don’t Like Your Culture? – You Own It; Change It
July 16th, 2010 by Tim KaryCEO to VP HR: “I don’t like our corporate culture. It needs to change. You own it; you change it.”
Okay, so maybe the statement is not usually as blatant as this one. Although, I do know of some CEOs who believe this to be true. To say that any one person or group owns the [...]
Leadership – Build or Buy?
July 8th, 2010 by Tim KaryA company’s ability to build and thrive in the future rests on many factors. One key factor is the ability to have the right leadership in place, at all levels, to be the guiding hands of success. The corollary to this is the ability to anticipate the need for new leadership roles and have a [...]
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